A corporate website people actually use
Most corporate websites are built by committee and it shows: a homepage that tries to say everything, a menu with eleven items, and visitors who take one look and leave. Dove Technology needed the opposite. As Lead Creative Designer, I led the redesign.
The result speaks for itself. After launch, bounce rate dropped by 25% and engagement rose by 40%. Built with WordPress and Elementor Pro, the new site is easier to navigate and has driven more visits and conversions. There’s more of it on my Behance page.
Results
- 25% lower bounce rate
- 40% higher engagement
What went into it
Design: the visuals were built around Dove Technology’s brand identity. Sleek and modern, so the company’s advanced products look as capable as they are.
Build: WordPress and Elementor, made responsive and tuned for performance, so it works just as well on a phone as on a desktop.
Product photography: I shot the product images myself, because a technical product only looks good if the photograph makes it so.
Introduction film: I directed, shot and edited a 45-second introduction film. Forty-five seconds is plenty of time to tell a visitor what Dove does, and not nearly enough to bore them. Watch it on Behance.
It was a big project, and a good one to learn on. I’m proud of how it turned out.